Tag archive for Online Marketing

What Life Would Be Like Without Facebook

Author: Topher Miner In this day and age, it’s difficult for Utahns to remember what they did with their spare time before Facebook. It has become such an integral part of so many of our lives, that we can’t remember a time when we didn’t have…

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How To Plan The Best Promotional Strategy For Your Business Using Promotional Products

Author: Paige Anne Carter Similar with any type of marketing strategies, giving out promotional products for free  can always make your offline marketing campaign successful. However, there is more to just giving out promotional items to make your business successful. It is important that  you know…

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Significance about Advertising and Branding

Author: brianparera To choose the best advertising clients are one of the most key elements for a business be it new or even an established one. Leading advertising companies offer various services with best business approaches to boost success of your own business. Sure it’s challenging…

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What is Media Relations?

Author: Emily Lange Media relations and public relations are about building good communications with the public.  Although many people believe these two terms describe the same thing, this in actual fact is not the case.  Both media relations agencies and public relations agencies work to build…

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The Times They Are a Changing

Author: Meagan Hollman Mobile devices are quickly sweeping the world. Of those who own mobile phones in America, more than half (53%) of those are smart phones. With every change in the communications industry, the advertising industry has had to adapt or die. Most recently,…

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Small Brands Up Against Big Brands

Author: Maria Elena Duron As a small business owner, you’re probably happy about where you currently are. You’re chugging along like a slow train, targeting mostly your family and friends and the local community, and you’re happy with the small amount of success your brand is…

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Deciphering the QR Code

Author: Tim Hawthorne Direct response is all about getting consumers to take action. Pick up the phone, visit a website, respond to an ad on a mobile phone — these are all responses that direct marketers focus on as they develop campaigns. It just makes sense…

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The Creative Process

Author: Jerry Canavit Having worked in the creative end of this business for a good while, I have often been asked  ‘How do you come up with advertising ideas?’ Do ideas just happen?  So why do some seem to be so prolific at generating ideas while…

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Is Facebook Advertising Different from Advertising on Google’s PPC Platform?

Author: John Hammond Is Facebook Advertising Different from Advertising on Google’s PPC Platform? Yes it is.. And at this point in time many advertisers are getting it wrong. Get it right and not only will you get cheaper clicks but also an avalanche of targeted…

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The Seven Deadly Sins of Advertising

Author: Paul Ashby Sin No. 1 And in many ways this is the biggest sin of them all! The total lack of genuine accountability and effectiveness. More and more evidence is emerging that there is ample justification for questioning a major advertising pretension that it…

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