Tag archive for BtoB Online Marketing

The Times They Are a Changing

Author: Meagan Hollman Mobile devices are quickly sweeping the world. Of those who own mobile phones in America, more than half (53%) of those are smart phones. With every change in the communications industry, the advertising industry has had to adapt or die. Most recently,…

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Preflight for Graphic Design and Prepress, an Application or Process?

Author: Samuel Hargis Preflight for Graphic Design and Prepress, an Application or Process? Designers and prepress operators often think of Preflight as an application. An application that runs on files to verify files and identify potential problems. I have trained hundreds of operators in how…

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Deciphering the QR Code

Author: Tim Hawthorne Direct response is all about getting consumers to take action. Pick up the phone, visit a website, respond to an ad on a mobile phone — these are all responses that direct marketers focus on as they develop campaigns. It just makes sense…

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Top 3 Reasons: White Paper Is Not Dead

Author: Linda Mentzer White papers are a highly effective platform to convey the right mix of technical and marketing information to knowledgeable customers who make the final decision. A well written white paper educates your customer, differentiates your product and brings you closer to a…

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