Social Media | Estrela Interactive

Jun212016

Microsoft sees integration opportunities in LinkedIn purchase – but will users care?

Tagged with Linked In, Linkedin, Microsoft, Social Media

By: David Glance Microsoft CEO Satya Nadella has explained the rationale behind the tech company’s plans to buy LinkedIn for US$26.2 billion. In a letter to staff, Nadella said he believes that access to LinkedIn customers will benefit the sales of Microsoft products and in exchange,…

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Nov292011

Managing Social Media Burnout

Tagged with Advertising, Marketing, Online Advertising, Social Media, Social Media Marketing, Social Media Monitoring

Social Media Fatigue: the Challenge for Brands Author: Position2 With so much going on in social media these days, it is natural for both marketers as well as users to feel overwhelmed by the need to keep up. Social media is dynamic; while many companies…

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Nov182011

Are You Using These Powerful Online Marketing Techniques?

Tagged with Advertising, Blog, Email Marketing, Estrela Marketing, Online Ad Placements, Pay-Per-Click Management, PPC Management, Social Media, Social Media Marketing

Online marketing involves embracing various strategies that can bring about brand awareness and customer loyalty. The Internet offers numerous opportunities to share product information. However, it is important to create a plan based on research to ensure ad campaigns are suited for your demographic market….

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Sep122011

The Seven Deadly Sins of Advertising

Tagged with Advertising, Blog, Estrela Marketing, Estrela Marketing Solutions, Marketing, Online Ad Placements, Online Advertising, Online Marketing, Social Media, Social Media Marketing

Author: Paul Ashby Sin No. 1 And in many ways this is the biggest sin of them all! The total lack of genuine accountability and effectiveness. More and more evidence is emerging that there is ample justification for questioning a major advertising pretension that it…

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Sep072011