Author: Tim Somers Business success can be harder than ever these days. With more competition and a difficult economy the stakes behind every business decision can be the life or death of your business. One of the biggest challenges is to get the word about your…
Tag archive for BtoB Advertising - page 2
Jan032013
Oct112012
Author: Meagan Hollman Mobile devices are quickly sweeping the world. Of those who own mobile phones in America, more than half (53%) of those are smart phones. With every change in the communications industry, the advertising industry has had to adapt or die. Most recently,…
Sep052012
Author: Samuel Hargis Preflight for Graphic Design and Prepress, an Application or Process? Designers and prepress operators often think of Preflight as an application. An application that runs on files to verify files and identify potential problems. I have trained hundreds of operators in how…
Jul272012
Author: Gabrielle Jeans Today, all real estate professionals must create their own business identity through their branding. Long gone are the days when we could rely on our company name for our branding. One of the most important aspects of branding is consistency. You should be…
Jul022012
Author: Maybell Marquina It doesn’t take a worldwide financial crisis for people to appreciate a good bargain, but it no doubt helps. We are not just a nation of bargain hunters, we are a worldwide family of people who like to find that extra something…
Jun262012
Author: drypen For the brand concept encompasses all of the brand’s distinctive signs ( name, logo, symbol, colors, endorsing characteristics and even its slogan), it is the brand name that is talked about, asked for or prescribed. It is therefore natural that we should devote…
May252012
Author: Linda Mentzer White papers are a highly effective platform to convey the right mix of technical and marketing information to knowledgeable customers who make the final decision. A well written white paper educates your customer, differentiates your product and brings you closer to a…
