Author: Gabrielle Jeans
Today, all real estate professionals must create their own business identity through their branding. Long gone are the days when we could rely on our company name for our branding.
One of the most important aspects of branding is consistency. You should be using the same wording (eg. business name, slogan) and graphic design elements for your business identity in all areas of your promotional material.
Domain Name – your domain name should be synonymous with your core business branding, so use it everywhere in your promotional materials. The goal is having your website name easily remembered and top of mind with prospects when they need a real estate professional’s services. So have it prominent in the letterhead on your 8.5′ x 11′ print stationary, sticky notes, note pads, business cards, quotation and invoice templates, and any fliers you send out.
Spreading It Everywhere
Branding is psychological. With branding you’re trying to influence the way people think, not just make your brand memorable. To some extent your ability to influence people is a function of the quantity of your branding. The more you advertise, the more likely you’ll be remembered.
Practically speaking, you don’t have a Fortune 500 sized marketing budget, so you need to make the best of what you’ve got. On your website have your site’s name and logo prominent but not obtrusive on every page. Have your website link in your email signature. Write guest articles for popular real estate blogs so you can demonstrate your expertise in a forum recognized as less biased than your own blog.
Comment on blog articles related to real estate and include your website link every time. Engage in real estate discussions on forum sites like Active Rain and include your website link in your signature when ending each message. These are great ways of leveraging what you’ve already got in terms of expertise and promotion and making them go even further for you for little or no additional expense. All of these things will help a lot with your ranking in major search engines like Google.
You can get the most bang for your marketing buck these days by advertising online. Purchase online banner ads on real estate related websites. Launch a pay-per-click campaign with a major search engine like Google. Purchase premium placement for your ads on highly popular classifieds sites like Kijiji and ones local to you.
Article Source: http://www.articlesbase.com/branding-articles/branding-for-success-in-real-estate-6046714.html
About the Author
Gabrielle Jeans is an iconic Real Estate Trainer in the North American real estate industry. Founder and CEO of e2000 Training Institute Inc. and Web Tech Dezine Inc., Gabrielle has helped thousands of real estate professionals across North America take their business to new levels of profitability, market penetration and brand recognition. Serving as a coach, mentor and management consultant to everyone from new agents and seasoned veterans to large multi-office real estate brokerages and regional real estate boards, Ms. Jeans empowers real estate agents and sales managers with the tools and strategies to realize exponential growth in business, and it is not uncommon for her clients to enjoy 100to 200 increases in revenue streams within months of retaining her services.
