Estrela Interactive Specializing in Digital Media, Web Design/ Development, Social Media, Opt-in Email & More! - page 6

Time for a Company Makeover? Revisit Your Branding Strategy

Author: Stephanie Aiello Your organization’s brand is essentially a relationship built with the consumer. And just like relationships between two human beings, it requires constant maintenance to keep it alive. Re-evaluating your relationship doesn’t necessarily indicate something is wrong – it just means some changes will…

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Managing Social Media Burnout

Social Media Fatigue: the Challenge for Brands Author: Position2 With so much going on in social media these days, it is natural for both marketers as well as users to feel overwhelmed by the need to keep up. Social media is dynamic; while many companies…

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Are You Using These Powerful Online Marketing Techniques?

Online marketing involves embracing various strategies that can bring about brand awareness and customer loyalty. The Internet offers numerous opportunities to share product information. However, it is important to create a plan based on research to ensure ad campaigns are suited for your demographic market….

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Listen Here to our Latest Segment on Fried on Business

Great Show! Jim Fried and Adam Taub (Our President/CEO) discuss Estrela Marketing’s data aquisition initiatives.  Fried on Business 11-10-2011

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Creativity and Common Sense in Non-consumer Advertising

Author: Philip Yaffe “I know that half the money I spend on advertising is wasted. The problem is, I don’t know which half.” This succinct resume of the advertiser’s dilemma is often attributed to John Wanamaker, the department store pioneer. Some people prefer to give…

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Listen Here to Our Latest Radio Interview on Fried on Business

 FriedonBusiness-10-07-2011

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Is Facebook Advertising Different from Advertising on Google’s PPC Platform?

Author: John Hammond Is Facebook Advertising Different from Advertising on Google’s PPC Platform? Yes it is.. And at this point in time many advertisers are getting it wrong. Get it right and not only will you get cheaper clicks but also an avalanche of targeted…

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The Seven Deadly Sins of Advertising

Author: Paul Ashby Sin No. 1 And in many ways this is the biggest sin of them all! The total lack of genuine accountability and effectiveness. More and more evidence is emerging that there is ample justification for questioning a major advertising pretension that it…

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Listen Here to Our Radio Interview with Jim Fried on 9/01/2011

On this week’s segment our President/CEO speaks about the role of opt-in email marketing along side of Social Media.  FriedonBusiness-09-01-2011

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Top 10 Excuses Why Marketing Is Not For You

As a marketing coach, I’ve probably heard every excuse in the book why people can’t market their businesses. You wouldn’t believe some of the whoppers people tell when they’re trying to justify their failure to attract clients. Now don’t get me wrong; it’s not that…

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