Estrela Interactive Specializing in Digital Media, Web Design/ Development, Social Media, Opt-in Email & More! - page 7

Advertising Extravaganza Through Mobile & Internet Media

     Today, advertising norms and trends have changed a lot. Modern advertisers have various media options of promoting his brand amongst customers. Television Advertising, Radio Advertising, Print Advertising, Outdoor Advertising practices are still adopted by brand owners to advertise their products. However, two advertising…

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Listen Here to Our Radio Interview with Jim Fried on 8/25/2011

This week we discussed our PPC (Pay-Per-Click) Management services. FriedonBusiness-EstrelaSpot-8-25-2011

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Public Relations, Corporate Advertising, and Non-Commercial Advertising

Author: Vasco Doves 1. THE ROLE OF PUBLIC RELATIONS Public relations (PR) is a term that is widely misunderstood and misused to describe anything from selling to hosting, when in fact it is a very specific communications process. Every company, organization, association, and government or…

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Advertising – Precious Information Or Vicious Manipulation?

Author: Boyan Yordanof Is advertising the ultimate means to inform and help us in our everyday decision-making or is it just an excessively powerful form of mass deception used by companies to persuade their prospects and customers to buy products and services they do not need?…

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Listen Here to Our Latest Radio Interview

This is our interview on "Fried on Business" on 880AM in Miami on Thursday 6/30/2011.  FriedonBusiness-06-30-2011

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eMarketing Part 2: Developing Effective Processes and Expectations For eMailers

eMarketing Part 2:  Developing Effective Processes and Expectations For eMailers Overview Many eMarketing channels, such as websites and pay-per click ads, have been staples of eMarketing since the mid-to-late 1990s.  Due to early abuse, direct eMailers experienced significantly lower adoption rates.  With the CAN-SPAM Act…

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Part 1: Identifying Opportunities And Developing Realistic Expectations

Overview For marketers developing eMarketing campaigns and those frustrated by the results of their initial efforts, the following article is the first in a series aimed at providing information on developing effective eMarketing processes, maximizing eMarketing channels and establishing realistic expectations. Expectations of Real-time Results…

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Our Radio Interview on 5/26/2011

RadioInterview-5-26-2011

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Our Radio Segment on 4/28/2011

EstrelaRadioInterview-4-28-2011 

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Our Radio Segment on 2/17/2011

Estrela-RadioInterview-2-17-2011

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