Author: Maria Elena Duron As a small business owner, you’re probably happy about where you currently are. You’re chugging along like a slow train, targeting mostly your family and friends and the local community, and you’re happy with the small amount of success your brand is…
Estrela Interactive Specializing in Digital Media, Web Design/ Development, Social Media, Opt-in Email & More! - page 4
Aug082012
Jul272012
Author: Gabrielle Jeans Today, all real estate professionals must create their own business identity through their branding. Long gone are the days when we could rely on our company name for our branding. One of the most important aspects of branding is consistency. You should be…
Jul022012
Author: Maybell Marquina It doesn’t take a worldwide financial crisis for people to appreciate a good bargain, but it no doubt helps. We are not just a nation of bargain hunters, we are a worldwide family of people who like to find that extra something…
Jun262012
Author: drypen For the brand concept encompasses all of the brand’s distinctive signs ( name, logo, symbol, colors, endorsing characteristics and even its slogan), it is the brand name that is talked about, asked for or prescribed. It is therefore natural that we should devote…
Jun062012
Author: Mark Dale A measly sounding improvement in this conversion rate could easily mean a improvement in your overall profitability. Nothing to be sneezed at!! Many online marketers are satisfied with 2-3% conversion rates. But why settle for the mere average when there are marketers…
May252012
Author: Linda Mentzer White papers are a highly effective platform to convey the right mix of technical and marketing information to knowledgeable customers who make the final decision. A well written white paper educates your customer, differentiates your product and brings you closer to a…
Apr192012
Author: Jerry Canavit Having worked in the creative end of this business for a good while, I have often been asked ‘How do you come up with advertising ideas?’ Do ideas just happen? So why do some seem to be so prolific at generating ideas while…
Apr032012
Author: Tim Hawthorne When someone copycats a legitimate DRTV product, everyone loses. Consumers get inferior products and may even get hurt by the counterfeit versions. The original marketer loses sales, incurs legal expenses and winds up with a damaged reputation. The industry as a whole gets…
