Tag archive for Estrela Marketing Solutions - page 5

The Seven Deadly Sins of Advertising

Author: Paul Ashby Sin No. 1 And in many ways this is the biggest sin of them all! The total lack of genuine accountability and effectiveness. More and more evidence is emerging that there is ample justification for questioning a major advertising pretension that it…

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Top 10 Excuses Why Marketing Is Not For You

As a marketing coach, I’ve probably heard every excuse in the book why people can’t market their businesses. You wouldn’t believe some of the whoppers people tell when they’re trying to justify their failure to attract clients. Now don’t get me wrong; it’s not that…

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Advertising Extravaganza Through Mobile & Internet Media

     Today, advertising norms and trends have changed a lot. Modern advertisers have various media options of promoting his brand amongst customers. Television Advertising, Radio Advertising, Print Advertising, Outdoor Advertising practices are still adopted by brand owners to advertise their products. However, two advertising…

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Listen Here to Our Radio Interview with Jim Fried on 8/25/2011

This week we discussed our PPC (Pay-Per-Click) Management services. FriedonBusiness-EstrelaSpot-8-25-2011

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Public Relations, Corporate Advertising, and Non-Commercial Advertising

Author: Vasco Doves 1. THE ROLE OF PUBLIC RELATIONS Public relations (PR) is a term that is widely misunderstood and misused to describe anything from selling to hosting, when in fact it is a very specific communications process. Every company, organization, association, and government or…

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Advertising – Precious Information Or Vicious Manipulation?

Author: Boyan Yordanof Is advertising the ultimate means to inform and help us in our everyday decision-making or is it just an excessively powerful form of mass deception used by companies to persuade their prospects and customers to buy products and services they do not need?…

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