Author: Gabrielle Jeans Today, all real estate professionals must create their own business identity through their branding. Long gone are the days when we could rely on our company name for our branding. One of the most important aspects of branding is consistency. You should be…
Tag archive for Direct Response Advertising - page 2
Jul272012
Jun062012
Author: Mark Dale A measly sounding improvement in this conversion rate could easily mean a improvement in your overall profitability. Nothing to be sneezed at!! Many online marketers are satisfied with 2-3% conversion rates. But why settle for the mere average when there are marketers…
Apr192012
Author: Jerry Canavit Having worked in the creative end of this business for a good while, I have often been asked ‘How do you come up with advertising ideas?’ Do ideas just happen? So why do some seem to be so prolific at generating ideas while…
Apr032012
Author: Tim Hawthorne When someone copycats a legitimate DRTV product, everyone loses. Consumers get inferior products and may even get hurt by the counterfeit versions. The original marketer loses sales, incurs legal expenses and winds up with a damaged reputation. The industry as a whole gets…
Mar262012
Author: Tim Hawthorne Armed with an insatiable appetite for the unique, pretty, ugly, soft and cuddly, today’s kids want more toys, dolls, art kits, pillows, music and entertainment than ever. They don’t even have credit cards yet, but their voices and buying habits are already being…
