Author: Emily Stoik What is Brand Marketing Online? Brand marketing online is probably one of the most important methods of enhancing the success and reputation of your business. Whether you like it or not, everything that you do online will either help or hurt your…
Tag archive for Blog - page 4
Nov032011
Author: Philip Yaffe “I know that half the money I spend on advertising is wasted. The problem is, I don’t know which half.” This succinct resume of the advertiser’s dilemma is often attributed to John Wanamaker, the department store pioneer. Some people prefer to give…
Aug192011
Author: Boyan Yordanof Is advertising the ultimate means to inform and help us in our everyday decision-making or is it just an excessively powerful form of mass deception used by companies to persuade their prospects and customers to buy products and services they do not need?…
Jun202011
Overview For marketers developing eMarketing campaigns and those frustrated by the results of their initial efforts, the following article is the first in a series aimed at providing information on developing effective eMarketing processes, maximizing eMarketing channels and establishing realistic expectations. Expectations of Real-time Results…
