Tag archive for Blog - page 3

Raising trends of pay per call marketing

A company having any specific kind of business requires special types of solutions to make its business presence robust and fortified as compare to other rivals present in the market. Without doing this, it has become such a challenge, which cannot be tackled by any…

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Small Brands Up Against Big Brands

Author: Maria Elena Duron As a small business owner, you’re probably happy about where you currently are. You’re chugging along like a slow train, targeting mostly your family and friends and the local community, and you’re happy with the small amount of success your brand is…

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Looking for a Bargain or a Great Deal?

Author: Maybell Marquina It doesn’t take a worldwide financial crisis for people to appreciate a good bargain, but it no doubt helps. We are not just a nation of bargain hunters, we are a worldwide family of people who like to find that extra something…

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Digital Signage Advertising Hits Its Stride

Author: David Little While stock markets around the world retrace, the financial picture of Greece and Spain flounders and the world holds its collective breath waiting to see if there’ll be an attack on Iran and a spike in oil prices, there is a piece…

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Deciphering the QR Code

Author: Tim Hawthorne Direct response is all about getting consumers to take action. Pick up the phone, visit a website, respond to an ad on a mobile phone — these are all responses that direct marketers focus on as they develop campaigns. It just makes sense…

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9 Landing Page Fixes to Improve Conversions

Author: Mark Dale A measly sounding improvement in this conversion rate could easily mean a improvement in your overall profitability. Nothing to be sneezed at!! Many online marketers are satisfied with 2-3% conversion rates. But why settle for the mere average when there are marketers…

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The Creative Process

Author: Jerry Canavit Having worked in the creative end of this business for a good while, I have often been asked  ‘How do you come up with advertising ideas?’ Do ideas just happen?  So why do some seem to be so prolific at generating ideas while…

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2012 & The Changing Face Of B2B Brand Advocacy

Author: Linda Mentzer With super-connectivity, comes increased levels of user influence, and we’d like to take a moment to discuss the where the future of sustained branding lies. Here we’ve put together three of the crucial aspects that marketers need to adapt to in order to…

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Who Says Kids’ Products Don’t Sell on DRTV?

Author: Tim Hawthorne Armed with an insatiable appetite for the unique, pretty, ugly, soft and cuddly, today’s kids want more toys, dolls, art kits, pillows, music and entertainment than ever. They don’t even have credit cards yet, but their voices and buying habits are already being…

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Creativity Killers: Early Warning Signs

Author: Jim Kleypas If you closely examine the relationships involved in creating your marketing communications, you will discover that there are many facets involved. It is of the utmost importance that all parties are in step with each other in order to produce a top-quality product….

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