Online marketing involves embracing various strategies that can bring about brand awareness and customer loyalty. The Internet offers numerous opportunities to share product information. However, it is important to create a plan based on research to ensure ad campaigns are suited for your demographic market….
Tag archive for Advertising - page 5
Nov162011
Great Show! Jim Fried and Adam Taub (Our President/CEO) discuss Estrela Marketing’s data aquisition initiatives. Fried on Business 11-10-2011
Nov032011
Author: Philip Yaffe “I know that half the money I spend on advertising is wasted. The problem is, I don’t know which half.” This succinct resume of the advertiser’s dilemma is often attributed to John Wanamaker, the department store pioneer. Some people prefer to give…
Aug192011
Author: Boyan Yordanof Is advertising the ultimate means to inform and help us in our everyday decision-making or is it just an excessively powerful form of mass deception used by companies to persuade their prospects and customers to buy products and services they do not need?…
