Author: Tim Hawthorne When someone copycats a legitimate DRTV product, everyone loses. Consumers get inferior products and may even get hurt by the counterfeit versions. The original marketer loses sales, incurs legal expenses and winds up with a damaged reputation. The industry as a whole gets…
Tag archive for Advertising - page 4
Apr032012
Apr022012
Author: Linda Mentzer With super-connectivity, comes increased levels of user influence, and we’d like to take a moment to discuss the where the future of sustained branding lies. Here we’ve put together three of the crucial aspects that marketers need to adapt to in order to…
Mar262012
Author: Tim Hawthorne Armed with an insatiable appetite for the unique, pretty, ugly, soft and cuddly, today’s kids want more toys, dolls, art kits, pillows, music and entertainment than ever. They don’t even have credit cards yet, but their voices and buying habits are already being…
Mar022012
Listen here to our latest radio interview on 3/2/2012. Jim and Adam talk about landing pages and their importance in email marketing. FriedonBusiness-03-01-2012
Feb222012
Author: Adam Canfield Brands and logos; are they synonymous? A person that isn’t business savvy might say that they are, but for your business to be successful, it’s important that you understand the differences between these two words. A logo is a picture or special colors…
