Author: Paul Ashby Sin No. 1 And in many ways this is the biggest sin of them all! The total lack of genuine accountability and effectiveness. More and more evidence is emerging that there is ample justification for questioning a major advertising pretension that it…
Tag archive for Online Advertising - page 2
Sep072011
As a marketing coach, I’ve probably heard every excuse in the book why people can’t market their businesses. You wouldn’t believe some of the whoppers people tell when they’re trying to justify their failure to attract clients. Now don’t get me wrong; it’s not that…
Aug192011
Author: Boyan Yordanof Is advertising the ultimate means to inform and help us in our everyday decision-making or is it just an excessively powerful form of mass deception used by companies to persuade their prospects and customers to buy products and services they do not need?…
