Tag archive for Marketing - page 2

Who Says Kids’ Products Don’t Sell on DRTV?

Author: Tim Hawthorne Armed with an insatiable appetite for the unique, pretty, ugly, soft and cuddly, today’s kids want more toys, dolls, art kits, pillows, music and entertainment than ever. They don’t even have credit cards yet, but their voices and buying habits are already being…

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Listen Here to Our Latest Radio Interview

Listen here to our latest radio interview on 3/2/2012. Jim and Adam talk about landing pages and their importance in email marketing. FriedonBusiness-03-01-2012

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Brands Are More Than Just A Logo

Author: Adam Canfield Brands and logos; are they synonymous? A person that isn’t business savvy might say that they are, but for your business to be successful, it’s important that you understand the differences between these two words. A logo is a picture or special colors…

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Brand Marketing Online: The Top 5 Secrets to Building Brand Visibility and Positively Enhancing Your Online Brand

Author: Emily Stoik What is Brand Marketing Online? Brand marketing online is probably one of the most important methods of enhancing the success and reputation of your business.  Whether you like it or not, everything that you do online will either help or hurt your…

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Time for a Company Makeover? Revisit Your Branding Strategy

Author: Stephanie Aiello Your organization’s brand is essentially a relationship built with the consumer. And just like relationships between two human beings, it requires constant maintenance to keep it alive. Re-evaluating your relationship doesn’t necessarily indicate something is wrong – it just means some changes will…

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Managing Social Media Burnout

Social Media Fatigue: the Challenge for Brands Author: Position2 With so much going on in social media these days, it is natural for both marketers as well as users to feel overwhelmed by the need to keep up. Social media is dynamic; while many companies…

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Creativity and Common Sense in Non-consumer Advertising

Author: Philip Yaffe “I know that half the money I spend on advertising is wasted. The problem is, I don’t know which half.” This succinct resume of the advertiser’s dilemma is often attributed to John Wanamaker, the department store pioneer. Some people prefer to give…

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Is Facebook Advertising Different from Advertising on Google’s PPC Platform?

Author: John Hammond Is Facebook Advertising Different from Advertising on Google’s PPC Platform? Yes it is.. And at this point in time many advertisers are getting it wrong. Get it right and not only will you get cheaper clicks but also an avalanche of targeted…

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The Seven Deadly Sins of Advertising

Author: Paul Ashby Sin No. 1 And in many ways this is the biggest sin of them all! The total lack of genuine accountability and effectiveness. More and more evidence is emerging that there is ample justification for questioning a major advertising pretension that it…

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Top 10 Excuses Why Marketing Is Not For You

As a marketing coach, I’ve probably heard every excuse in the book why people can’t market their businesses. You wouldn’t believe some of the whoppers people tell when they’re trying to justify their failure to attract clients. Now don’t get me wrong; it’s not that…

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