Tag archive for Brand Makeover - page 2

Small Brands Up Against Big Brands

Author: Maria Elena Duron As a small business owner, you’re probably happy about where you currently are. You’re chugging along like a slow train, targeting mostly your family and friends and the local community, and you’re happy with the small amount of success your brand is…

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Branding for Success in Real Estate

Author: Gabrielle Jeans Today, all real estate professionals must create their own business identity through their branding.  Long gone are the days when we could rely on our company name for our branding. One of the most important aspects of branding is consistency.  You should be…

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How to Choose a Strong Brand Name

Author: drypen For the brand concept encompasses all of the brand’s distinctive signs ( name, logo, symbol, colors, endorsing characteristics and even its slogan), it is the brand name that is talked about, asked for or prescribed. It is therefore natural that we should devote…

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Digital Signage Advertising Hits Its Stride

Author: David Little While stock markets around the world retrace, the financial picture of Greece and Spain flounders and the world holds its collective breath waiting to see if there’ll be an attack on Iran and a spike in oil prices, there is a piece…

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The Creative Process

Author: Jerry Canavit Having worked in the creative end of this business for a good while, I have often been asked  ‘How do you come up with advertising ideas?’ Do ideas just happen?  So why do some seem to be so prolific at generating ideas while…

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2012 & The Changing Face Of B2B Brand Advocacy

Author: Linda Mentzer With super-connectivity, comes increased levels of user influence, and we’d like to take a moment to discuss the where the future of sustained branding lies. Here we’ve put together three of the crucial aspects that marketers need to adapt to in order to…

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Brands Are More Than Just A Logo

Author: Adam Canfield Brands and logos; are they synonymous? A person that isn’t business savvy might say that they are, but for your business to be successful, it’s important that you understand the differences between these two words. A logo is a picture or special colors…

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Time for a Company Makeover? Revisit Your Branding Strategy

Author: Stephanie Aiello Your organization’s brand is essentially a relationship built with the consumer. And just like relationships between two human beings, it requires constant maintenance to keep it alive. Re-evaluating your relationship doesn’t necessarily indicate something is wrong – it just means some changes will…

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