There is no average open/click percentage from our mailings. We have sent out thousands of mailings for hundreds of clients in our 8 years in business and each campaign is distinctly different.
For example, the open percentage is based heaviest on the subject line of the mailing. If your subject line tells the story of the mailing, the open rate will be lower as people do not need to open their email to know what your offer is.
As far as clicks are concerned, that factor is based heaviest on the call to action in your ad. If your ad displays the price of your product/service, the amount of clicks to your website will be lower as people will not have to “click through” for more information.
The good news is that we have a ton of experience with virtually every industry and will be happy to work with you to tweak your subject line/lines and ad to get the maximum open and click rate on each mailing.
